Authors: Shawn Banack and Glen Hvenegaard
The reasons why rural landowners engage in biodiversity-friendly practices are not well known. In a recently completed study, we wanted to determine what motivates landowners to take part in biodiversity conservation practices, using a case study from the Central Parkland Region of Alberta, Canada. Based on semi-structured interviews with farming landowners (13-35 minutes each) in March 2009, we found that they took part in fifteen different practices. The most common farming practices were direct seeding, rotational grazing, nesting projects, reduced use of pesticides and fertilizers and crop rotation. All landowners wanted to engage in more biodiversity-friendly practices on their properties.
The interviews revealed that the landowners were motivated by moral obligation, future generations, self-fulfillment, recognition, wildlife, religion and, rarely, economics. By comparison outside of Canada landowners are more often motivated by economics. However, landowners faced several barriers in practicing biodiversity-friendly farming, such as social ridicule, lack of money and time and lack of knowledge. To overcome such barriers, landowners gained confidence through positive reinforcement, learned more through specific courses while ignoring societal judgments.
If governments and societies want to protect more biodiversity in the Central Parkland Region, then they should address these motivations and barriers in current and future programs that target landowners. While economic gain is not a central motivator for landowners, time and money are key barriers. Thus, economic incentives, combined with education programs for landowners and the public alike would help landowners overcome knowledge barriers and to allow the public to see the benefits that arise from such practices.
The authors have presented their results at the 9th Prairie Conservation and Endangered Species Conference in Winnipeg, Manitoba, Canada . The results are forthcoming in the 2010 edition of Human Dimensions of Wildlife: An International Journal .
For more information contact Glen Hvenegaard on email hidden; JavaScript is required